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Truth, lies, and advertising : the art of account planning /

by Steel, Jon.
Publisher: New York : Wiley, c1998Description: xix, 298 p. : ill. ; 24 cm.ISBN: 0471189626 .Subject(s): Advertising campaigns -- United States -- Planning | Advertising -- United States | Advertising agencies -- Customer services -- United StatesOnline resources: Contributor biographical information | Publisher description | Table of Contents
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Location Call number Status Date due
Open Shelf HF5837 .S73 1998 (Browse shelf) Available
Open Shelf HF5837 .S73 1998 (Browse shelf) Available
HF5837.S73 1998 (Browse shelf) Available

"An Adweek book."

Includes bibliographical references (p. 277-279) and index.

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